DC Gospel Online puts DMV Artists in the Spotlight
The founder of DC Gospel Online, Lorenzo Lowery, discusses the concept and inspiration behind the Internet radio station that exclusively features gospel artists and groups from the DMV (District, MD, and VA).
So exactly what is DC Gospel Online?
LL: Well, in short, DC Gospel Online is an Internet radio broadcast that exclusively features gospel artists and groups from the Washington, DC metropolitan area.
With this being an Internet radio station, listeners will be able to hear their favorite local artists 24 hours a day, 7 days a week, from anywhere in the world. The part that I am really excited about is that you are not limited to listening from your computer. We have iOS and Android apps that will allow people to listen on their mobile phone or tablet. So you can listen everywhere you go.
How did you come up with the concept for DC Gospel Online?
LL: I have actually had this idea for about 15 years. I spent a few years singing backup for a couple of local groups, and whenever we would perform at events with other local gospel artists, I would always be amazed with the amount of talent in the DC area. The talent here in the DMV is on par with any national recording artists that you can name.
You used to be able to hear some of this talent on local gospel stations. But over the years, it has become increasingly difficult for DC area artists to gain exposure on radio. This is one of the issues that DC Gospel Online was created to address. DMV gospel artists will be able to get exposure on a station that is dedicated exclusively to them.
I love Fred Hammond, Kirk Franklin, Yolanda Adams, etc., but you won’t hear them on this station. This is all DC, all the time!
How can a local artist or group be added to the playlist?
LL: Well, first they have to be from, or reside in, the Washington, DC area. If so, then getting included in the playlist is really easy. They can submit their music on the website. Once it is received and approved, it gets added to the rotation.
However, it’s not an automatic deal though. It has got to be quality stuff! We want to showcase the best of the best from the DMV to the rest of world.
What benefits are available for the artists?
LL: Well, aside from the worldwide exposure, for those listening via the DCGO radio app, if they hear a song that they like, they can purchase it right away from inside of the app.* This means that in addition to the exposure, artists reap a financial benefit as well. This is extremely beneficial, especially to local indie gospel artists.
Artists can also signup to be featured on our Artist Spotlight. This highlights artists by featuring them in an interview on the broadcast and an article on the website. Additionally, artists featured on the Artist Spotlight will also have a profile created in our Artists Directory which allows people to learn more about the artists.
My prayer is for this platform to really become a vehicle for local gospel artists to extend their reach beyond the DMV.
How can people support DC Gospel Online?
LL: Well the most obvious way is to listen to it and tell your friends about it. Most of our local artists are not able to receive significant airplay on syndicated programs, so you can really support the artists by listening and spreading the word.
Lastly, DC Gospel Online is listener supported. So, people can help support DC Gospel Online by contributing financially. People can further support by purchasing ad space on the site. This way they can promote their music, events, ministries, and businesses as well as support us. It’s a win-win.
*Music purchase not available on Android platform